{"id":47843,"date":"2021-02-09T22:49:13","date_gmt":"2021-02-09T22:49:13","guid":{"rendered":"https:\/\/staging.womeninoptometry.com\/?p=47843"},"modified":"2022-11-08T22:38:10","modified_gmt":"2022-11-08T22:38:10","slug":"making-a-statement-without-speaking","status":"publish","type":"post","link":"https:\/\/staging.womeninoptometry.com\/newsmakers\/article\/making-a-statement-without-speaking\/","title":{"rendered":"Making a Statement Without Speaking"},"content":{"rendered":"<p><img decoding=\"async\" class=\"wp-image-47849 size-full alignleft\" src=\"https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddyheadshot022021.png\" alt=\"\" width=\"200\" height=\"300\" \/><b>Nwamaka Ngoddy, OD, <\/b>was seeing a problem. In her practice, Eyeserve Optometry, in the metro-Atlanta, Georgia, area, she was witnessing Black patients, her primary demographic, struggle to find frames that fit their features well. From Dr. Ngoddy\u2019s website, \u201cThey often found the available selection of frames were not wide enough, the temples were too short and the bridge did not fit their noses.\u201d<\/p>\n<p>A first-generation American with Nigerian parents, Dr. Ngoddy is no stranger to the struggle of finding the perfect fit, and she decided to create a line of eyewear with these facial features in mind. \u201cI\u2019m into fashion and style, so this was a way I could tap into that creative side but also solve a need in the community,\u201d she says. \u201cWe want to build a brand that makes a statement without speaking,\u201d she says. \u201cWe believe fashion is in the fit and we want people to be excited about wearing the frames.\u201d<\/p>\n<p>The brand and frames are currently available for presale and will ship summer of 2021. The current selection of frames will be sold first as sunglasses, but all lenses can be changed out for prescription lenses, and all but one pair can be used as ophthalmic frames.<\/p>\n<h3><b>ENJOYING THE PROCESS<\/b><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-47847 alignright\" src=\"https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy2022021.png\" alt=\"\" width=\"333\" height=\"500\" srcset=\"https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy2022021.png 333w, https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy2022021-200x300.png 200w, https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy2022021-280x420.png 280w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/>Currently, the line, <a href=\"https:\/\/anwulieyewear.com\/\">Anwuli Eyewear<\/a>, is in the preorder phase. \u201cIt\u2019s such a learning curve with getting a brand off that ground,\u201d she says. Due to the pandemic, she has faced the challenge of starting production with her manufacturer in Greece without being able to visit due to travel restrictions. \u201cI want to make sure I\u2019m maintaining my professional integrity by demonstrating the highest quality products and after testimonies and extensive sampling through the manufacturer, I felt confident,\u201d she says.<\/p>\n<p>The anticipation for the launch has remained steady. \u201cPeople are really excited about the brand,\u201d she says. \u201cThe feedback has been very positive, and I anticipate that it will continue to grow and skyrocket when people can touch them and feel them.\u201d The prototypes have been shown to some of Dr. Ngoddy\u2019s local colleagues and patients, and she used the feedback to determine the final sizing of the frames. She\u2019s also had the opportunity to style individuals virtually for preorders which has given feedback on what frames and colors people gravitate towards. The eyewear line has begun online, and Dr. Ngoddy is currently making opportunities for wholesale available so that the frames can be in practices and opticals soon.<\/p>\n<h3><b>FAMILY, LOVE, PEACE, JOY<\/b><\/h3>\n<p>When patients go to the collection\u2019s website, <a href=\"http:\/\/Anwulieyewear.com\">Anwulieyewear.com<\/a>, they will find a menu that takes them to a tab titled \u201cShop the Royal Collection.\u201d The names chosen for most of the frames come from the<span style=\"font-weight: 400;\"> Igbo <\/span><span style=\"font-weight: 400;\">language of Nigeria, and each has a special meaning to her. \u201cSo, my father is the king of our town Atani [in Nigeria.] \u201c<i>Igwe\u201d<\/i> means \u201cking,\u201d and <i>\u201cAda\u201d <\/i>means \u201cfirst daughter.\u201d I want people to read the descriptions and see a little of themselves,\u201d she says. \u201cAll of the names in my culture have meanings, so I intertwined the meanings.\u201d<\/span><\/p>\n<p>She has also selected concepts that have universal appeal in naming some frames in the collection: the Love (Ifunaya) frame and the Peace (Udo) frame. \u201c<i>Anwuli,<\/i>\u201d the name of the brand, means joy. \u201cSo, you have the family and then love, peace and, of course, joy,\u201d she says. \u201cI want people to be joyful about their well fitting frames that make a statement without speaking.\u201d<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #dbc0fa; border-color: #000000;\" cellpadding=\"10px\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong><em>Practitioners and business owners interested in carrying the line can contact Dr. Ngoddy at <a href=\"mailto:dr.nwamaka@anwulieyecare.com\">dr.nwamaka@anwulieyecare.com<\/a>.<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47846\" src=\"https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy1022021.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy1022021.png 600w, https:\/\/staging.womeninoptometry.com\/wp-content\/uploads\/2021\/02\/drngoddy1022021-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/staging.womeninoptometry.com\/news\/article\/2022-women-in-optometry-gift-guide\"><em><strong>Go back to the <\/strong><\/em><strong>Women In Optometry <\/strong><em><strong>2022 Gift Guide.<\/strong><\/em><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>Nwamaka Ngoddy, OD, <\/b>was seeing a problem. <\/p>\n","protected":false},"author":7,"featured_media":47848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[122],"tags":[1211,1215,1213,1214,1212],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making a Statement Without Speaking | Women In Optometry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.womeninoptometry.com\/newsmakers\/article\/making-a-statement-without-speaking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making a Statement Without Speaking | Women In Optometry\" \/>\n<meta property=\"og:description\" content=\"Nwamaka Ngoddy, OD, was seeing a 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