{"id":62038,"date":"2024-02-22T15:22:26","date_gmt":"2024-02-22T19:22:26","guid":{"rendered":"https:\/\/womeninoptometry.com\/?p=62038"},"modified":"2024-03-22T10:26:50","modified_gmt":"2024-03-22T14:26:50","slug":"pretty-with-a-touch-of-pink-punto-focal","status":"publish","type":"post","link":"https:\/\/staging.womeninoptometry.com\/practice-designs\/article\/pretty-with-a-touch-of-pink-punto-focal\/","title":{"rendered":"Pretty With a Touch of Pink: Punto Focal"},"content":{"rendered":"

Rochelle Mota, OD<\/strong>, and her husband, Billy Hrncir<\/strong>, were entrepreneurs before they ventured into the business of optometry. They previously opened two businesses\u2014a coffee shop in 2020 and a wine bar in 2022. This was before Dr. Mota decided she wanted to transition from optometry employment to ownership. The couple transformed what used to be a cigar bar into a pretty and pink practice with Mexican inspirations and a coffee shop.\"Dr,<\/strong><\/p>\n

After her 2020 graduation from the Inter American University of Puerto Rico, School of Optometry, Dr. Mota returned to her hometown of Laredo, Texas. Her dream was to open her own practice right away. But she faced some resistance when trying to secure a loan as a new graduate with two new businesses. She was advised to get at least two years of experience practicing, so she started working for a local ophthalmologist.<\/p>\n

LOOKING WITHIN<\/strong><\/h4>\n

Her planning for an office continued yet searches for the right place to open kept turning up short, she says. There weren\u2019t many options in this community just north of the Mexico border. \u201cIt\u2019s unique and underserved,\u201d she says of her hometown. Then, in early 2023, after a potential deal with space fell through, Dr. Mota considered one of the assets that she already had: their coffee shop, Dosis Coffee. \u201cWe had a lot of excess space with tables spread out,\u201d she says. \u201cI thought if we could fit all of the tables on one side, we could fit an exam room on the other side.\u201d Combining a coffee shop with an optical was a concept that they had previously considered but hadn\u2019t been ready to take it on just yet.<\/p>\n

\"coffee
The coffee shop is transformed to include an exam room and new front desk among other aesthetic changes to welcome Punto Focal to the space.<\/figcaption><\/figure>\n

Dr. Mota approached her husband with the new plan. \u201cHe said, \u2018Let\u2019s go for it.\u2019\u201d They began the process of getting permits in May 2023, and by July, they were ready to get started adding walls, electrical and plumbing to accommodate the optometry office. A storage room became a pre-testing area, and she has one exam lane and a finishing lab.<\/p>\n

\"Dr.
Dr. Mota and her husband, Billy, at Dosis Coffee.<\/figcaption><\/figure>\n

In September 2023, Dr. Mota opened the doors to Punto Focal in Laredo. It\u2019s an opportunity to provide the thorough care she had always envisioned providing to patients. It\u2019s a place combining her love of helping people in the medical field, coupled with the fun of retail and fashion in the optical.<\/p>\n

A SECOND RENOVATION<\/strong><\/h4>\n

It\u2019s been quite a transformation in the 1,200 square foot space that they had renovated once before. The older building had most recently been a cigar lounge. \u201cIt smelled terrible, but we got lucky because they had a bar that we turned into our coffee bar,\u201d Dr. Mota says. She\u2019s appreciative to the owner of their plaza, who has been very helpful over the years.<\/p>\n

\"Punto<\/p>\n

\u201cI am inspired by modern Mexico architecture\u2014the terracotta, natural stone and cement. I do like pops of color\u2014yellow and green.\u201d There\u2019s a strong Mexican influence in the community, and it was important to Dr. Mota to represent that in her optical studio space. She\u2019s also thankful for the opportunity to fulfill one of her optometry school goals of practicing optometry in Spanish.<\/p>\n

\"\"The optometry office takes up about half the space\u2014around 600 square feet\u2014and Dr. Mota is happy with her decision to grow this venture within her existing business. \u201cAt the end of the day, I went smaller to save money, and I can always grow into something bigger.\u201d That will allow Dr. Mota to maintain a better work\/life balance, which she was a top priority, especially as an owner of two other businesses.<\/p>\n

\"\"It also let her invest in some must-have technology as she got her start. \u201cI knew I wanted an OCT maestro because we do have a large diabetic and glaucoma population here that I wanted to treat,\u201d and she\u2019s also purchased a topographer to start building her dry eye suite. In her previous place of employment, Dr. Mota had established herself as the dry eye doctor in town, and she\u2019s continuing that reputation now at Punto Focal. Next on her wish list is intense pulse light and radio frequency (RF) treatment. \u201cThe Mexican population has darker skin types, and RF is a necessity in this demographic.\u201d<\/p>\n

POSITIVE RESPONSE TO EXPERIENCE AND NEW BUSINESS<\/strong><\/h4>\n

\"\"Dr. Mota personally dislikes the experience of sitting in waiting rooms, so she\u2019s booking just one appointment at a time. \u201cIt\u2019s a small space, and I take the patient right in. We spend an hour on a full experience,\u201d she explains, from the caf\u00e9 beverage through the exam and optical. She works alongside her optician, a friend she made through the coffee shop.<\/p>\n

\u201cPeople have been really receptive; they tell me it\u2019s something they\u2019ve never seen before,\u201d Dr. Mota says. The coffee shop remained open through the renovations. Now customers are now becoming patients and excited to see the transformation. It\u2019s always an interesting conversation starter as Dr. Mota continues to market the practice, and individuals are intrigued when they learn it’s inside a coffee shop.<\/p>\n

\"Dosis
The vibe and style in the coffee shop area seamlessly flows into the optometry space. The tiles at the coffee counter complement the front desk of Punto Focal.<\/figcaption><\/figure>\n

Dr. Mota worked two days per week as an employee in the ophthalmology office until December 2023. Then she made the transition full time to her practice. Her schedule recently changed again, as she welcomed her first baby on Feb. 13.<\/p>\n

\"\"<\/p>\n

Check out Punto Focal on Instagram.<\/a><\/strong><\/em><\/p>\n

See other design stories\u00a0here<\/a>.<\/p>\n

\n

Would you like to share your remodel\/relocation\/new practice or office refresh story with\u00a0WO<\/em>\u00a0readers? Email us\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rochelle Mota, OD, and her husband, Billy Hrncir, were entrepreneurs before they ventured into the business of optometry. They previously opened two businesses\u2014a coffee shop in 2020 and a wine bar in 2022. This was before Dr. Mota decided she wanted to transition from optometry employment to ownership. The couple transformed what used to be […]<\/p>\n","protected":false},"author":7,"featured_media":62050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[116],"tags":[5610,6442,3661,2509,6247,6435,6440,6441,5065,3433,6436,3642,6439,5087,6434,5870,840,6438,4353,6437,4366],"yoast_head":"\nPretty With a Touch of Pink: Punto Focal | Women In Optometry<\/title>\n<meta name=\"description\" content=\"When she couldn't find a location to open her optometry office, Dr. Rochelle Mota looked at her existing business: a coffee shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.womeninoptometry.com\/practice-designs\/article\/pretty-with-a-touch-of-pink-punto-focal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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